Adobe Experience Manager and Marketing Cloud
Adobe Experience Manager (AEM 6.5)
If you are planning a move to Adobe Experience Manager (AEM) for your website Content Management System(CMS) then you are best served developing a Reference Architecture and Implementable Digital Roadmap. Ahead of the Curve consultants are well versed in AEM and its integration to the Marketing Cloud where the intellect and smarts of the solution reside
Adobe Marketing Cloud
Once you have committed to your move to AEM then the next step is to integrate with the Marketing Cloud and the following marketing Capabilities:
| Software Service | Description |
| Adobe Launch | Next Gen Tag Management for the Adobe Experience Manager and a highly granular and integrated capability that gains insight into every scroll and click |
| Adobe Analytics | Powerful insights into your users and their interactivity through Work Spaces that have in depth analysis and curated views for your colleagues |
| Adobe Target | Deliver highly personalised experiences for your users based on their profile or segmentation |
| Adobe Forms | The windows to Customer originate can be crafted with tracking and dynamic interactivity to ensure you capture well qualified leads and customer data (GDPR Compliant) |
| Adobe Campaign | Tightly integrate your Marketing Campaigns with AEM and receive detailed analytics on consumption and how to improve your penetration. |
| Adobe Audience Manager | A document that defines the agreed scope (Backlog) and time frame for delivery |
| Adobe Marketing ID | A document that defines the agreed scope (Backlog) and time frame for delivery |
Adobe Infrastructure Options
There are numerous ways of hosting your AEM platform on both Cloub Based or On Premise environments depending on your appetite for management of the complexity.
Adobe Managed Service is an excellent fully managed service and is recommended for organisations without a development and engineering capability.
Organisations that have a technical capability that can deleiver and operate a robust, reliable and resilient Software Platform may be suited to a Cloud or On Premise deployment.
| Software Service | Description |
| Adobe Managed Services on Amazon Web Services (AWS) | Establishing your AEM Platform as a Semi Managed Service on Amazon Web Services |
| Adobe Managed Services on Microsoft Azure | Powerful insights into your users and their interactivity through Work Spaces that have in depth analysis and curated views for your colleagues |
| Cloud Hosting on AWS or Azure | Deploy your own AEM in the Clouds on PaaS or Iaas so that your existing engineering team can operate it and keep the services costs to a minimum while leveraging your existing Cloud investment |
| On Premise Hosting | Deploy AEM On Premise or in a private Data Centre environment using clustered JVM's and F5 or similar Load Balancing. |
| Design and Build | AOTC will produce all technical build documentation for your teams or can engage engineers to build it out for hand over. |
